Celebrity Ben Yeo Launches $28 Chee Cheong Fun Kit!
Mediacorp celebrity Ben Yeo is no stranger to F&B. He graduated from SHATEC and used to run eatery Hawkerman and fried chicken chain Tenderfresh. He sold his shares last year, but he has never stopped looking for opportunities in F&B.
Recently, he started Singapore Chee Cheong Fun online with heritage brand Kwong Woh Hing. And the chee cheong fun was sold out within minutes of its launch.
Their chee cheong fun kit includes 10 handmade rice rolls, a packet of toasted sesame seeds, and five artisanal sauces — soya sauce, sweet sauce, peanut sauce, fragrant oil, and sambal chilli.
The price? $28 for a set. Wow.
Honestly, it tasted different from our usual kopitiam chee cheong fun lah. The rice rolls are silkier and thinner. I would categorize it as an “atas” chee cheong fun.
“The rice rolls are made fresh daily and only in small batches,” Ben explained. I guess that’s why it is artisanal.
Ben got to know Dickson Woo, a third-generation family member of Kwong Woh Hing, when Dickson offered to send Ben some chee cheong fun and sauces to try during Circuit Breaker. “I played around with the sauces and got a few really good ones. Very soon after, Singapore Chee Cheong Fun was born.”
The sauces are made in small batches to ensure freshness. The creamy peanut paste is from Li Kwong Agencies, while the premium sweet sauce and sambal chilli are from Kwong Woh Hing’s existing line. Artisan Kitchen Food’s fragrant oil is in the kit too. I really love it as it has got a mix of crispy fried shallots and ikan bilis.
All you have to do is mix the sauces together and add some tasty sambal to get a balance of sweet and savoury flavours. The chee cheong fun can be kept in the fridge for up to a week and it takes a minute to steam or microwave.
Visit www.sgcheecheongfun.com for details.