BreadTalk Opens a Global Concept Store in Vivo City with 50 Brand New Items
BreadTalk, Singapore’s homegrown bakery brand, celebrated the launch of its first global concept store at Vivo City mall in November 2015. The new concept store features a contemporary design – a neutral colour palette that accentuates the appeal of golden-baked breads.
There was an interesting repertoire of over 50 brand new items, specially developed by its international Master Chefs – Shin Horie from Japan, Alan Zou from Taiwan and Janson Loo from Singapore. The three masterchefs have been baking for many years, therefore they bring a wealth of experience to BreadTalk. They have been actively involved in creating new and innovative flavours to achieve an intricate refinement of taste and texture.
The highlight of this new product collection lies with careful sourcing and selection of premium natural ingredients such as Japanese-milled flour and pure butter from New Zealand.
Through rigorous global sourcing, all ingredients are procured and handpicked in their finest, natural forms and only the choicest make it to the BreadTalk kitchen. Simple in taste and robust in flavour, these ingredients are especially prepared from its raw state to create pastes or fillings within its Central Kitchen, ensuring greater quality control of the finished items. No artificial elements, additives or preservatives are included during the baking or cooking processes.
Focusing on creating perfect harmony among textures, flavours and ingredients, the new recipes are inspired from each Master Chef’s personal take on classic simplicity. Cakes such as the Hokkaido Rice Roll ($18.80) and Rice Chiffon ($28.80) are made from premium rice flour. These cakes are delectably moist, reflecting the chefs’ intimate familiarity with rice as an ingredient.
To tantalize the palate, a creative combination of textures is achieved through the careful balancing of sponge cake and fresh custard cream in these cakes. Subtle, natural flavours are accentuated through the pairing of roasted rice, fresh fruits and nuts with light cream, epitomized by the heavenly Genmai Origins ($36) and Fraisier Pistachio ($36) cakes.
Catering specially to Asian tastes are breads made from four different dough types – White Dough, Natural Yeast, Soft French and Wheat Germ. Providing more bite and satisfying enjoyment, these creations boast the taste and quality of artisanal European breads while retaining the pliability that Asian consumers treasure. Paired with uniquely-oriental ingredients like wine-soaked longan, sweet potato and Sichuan spices, items such as Mala Chicken ($1.70) and Sweet Potato Volcano ($1.80) will be definite crowd-pleasers.
A wider selection of products with specially imported ingredients, are also presented in this new concept store. The Red Bean Queen ($1.70) bun features Taiwan-imported red beans wrapped in nutritious and chewy wheat germ dough, while the Snow White Yam ($1.60) is dressed in moist white dough and complemented by the natural sweetness of Taiwan yam cubes.
All outlets across Singapore will be reinvigorated progressively to sport the new concept’s contemporary interiors. The new store concept will be implemented internationally, with the first in China in the first quarter of 2016, followed by Thailand and Indonesia. We feel so proud of the achievements of our local brand!
Breadtalk @ Vivo City
Address: #B2-34 Vivo City, 1 Harbourfront Walk, Singapore 098585
Opening Hours: 8am – 10.45pm (Sun-Thu), 8am – 11pm (Fri & Sat)