FIJI Water WINS the Blind Test!

Does mineral water have taste?

I thought all of them taste the same, till I did a mineral water blind test with my friends and family today. A total of 6 of us, age ranging from 10 to 80 years old had 3 cups of mineral water at room temperature from 3 different brands. These three brands include a bottle of distilled water, spring water and FIJI Water.

So what’s the difference between them?

Spring Water comes from a course that lies just beneath the surface of the ground. Spring water continues naturally to the earth’s surface to form an open natural spring, allowing the water to keep open contact with its surroundings.

Distillation is a process by which water is boiled until vapor is produced. This vapor is cooled and cooled until it returns to liquid state. The distilled water is completely stripped of any addictives, good or bad.

Artedian water comes from a well buried deep within the earth. Over thousands of years, rainwater seeps through layers of volcanic rocks to form an underground aquifer. Besides protecting the pristine water source from contamination, the volcanic rocks also impart minerals to the water through the natural filtration process.

1. Mouth Feel: refers to the texture of the water

2. Body: The body of the water results from its mineral content. A water with a strong mineral composition and taste indicates a hard water.

3. After taste: refers to the immediate, distinctive tastes notes on the palate after the water is consumed.

Here are some of the comments:

After my family and friends finished the blind test, my aunty wanted me to try it myself too. So she swapped the bottles around and let me have a taste of the bottled water myself. I didn’t like distilled water as it gives a strong metallic aftertaste. Between spring water and FIJI Water, I picked FIJI as it was more smooth than Spring Water.

Now the fun is over, here is your chance to get free FIJI Water during November and taste it yourself! From 1 November 2011, FIJI Water has launced an island-wide water sampling drive that entails consumers bringing in 6 bottled water labels of any brand in exchange for a free 6-pack of Lil’ FIJIs (330ml) at Swiss Butchery!

Consumers can visit any of the three Swiss Butchery stores with their bottled water labels from 1st to 30th November 2011 in exchange for the Lil’ FIJIs. FIJI Water will also be setting up tasting stations at the Swiss Butchery stores to conduct “water appreciation” sessions for Swiss Butchery customers over the weekends.

• Promotion is valid from 1st November to 30th November 2011

• The exchange is only valid at any of the Swiss Butchery stores in Singapore

• Only original bottled water labels (regardless of brand) are accepted

• Limited to one exchange per person throughout the duration of the promotional period

• Limited to the first 100 exchanges in the month of November 2011