Prima Taste Introduces Healthier, yet Gourmet Wholegrain Lamian & Ready Meals

With the trend towards more health-conscious eating, diners are discerning on the health aspects of the food they consume, yet not compromising on the taste. Prima Taste, the award-winning brand synonymous with authentic Singaporean cuisine, has come up with all-new Wholegrain LaMian & Ready Meals. Awarded the Healthier Choice Symbol (HCS) by the Health Promotion Board, these products provide Singapore flavours in convenient packages, without compromising on authenticity and taste.

Imagine having a comforting bowl of Wholegrain Lamian at 3 in the morning. It gets you through so many emotions. The steaminess of the broth, the stickiness of the noodles, the flavor is really powerful… yet healthy!

Made with 51% Superfine Wholegrain Flour, the noodles still remain smooth with an excellent al dente and springy mouthfeel without breaking easily. Much like its predecessor, Prima Taste’s Wholegrain LaMian noodle is steamed and not fried, thus ensuring a taste profile of hand-pulled noodles. The pastes used in these LaMian packets are created with natural ingredients with no artificial flavouring or colouring and no added MSG and preservatives. All products in this range have been awarded the Healthier Choice Symbol (HCS) by the Health Promotion Board.

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Laksa Wholegrain LaMian

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This new addition to Prima Taste’s Wholegrain LaMian range is available in the classic LaMian flavours of Laksa and Curry. We first tried the Laksa Wholegrain LaMian with addition of tau pok, fish cake and prawns that I bought.

The process is very simple. All you need is 7 MINUTES. Yes, you heard it right! Just 7 minutes to prepare your healthy and filling meal. Since you’re the one cooking up a storm, you can choose how simple or how indulgent you’d like to prepare your LaMian! Simply add in the pastes, water and noodles, and you are done!

There is a perception that healthy food does not taste good and that good-tasting food is bad for your health. I beg to differ. As I slurp my bowl of Laksa Wholegrain LaMian, I am surprised at the taste and quality of the product. It tastes just like any other bowl of laksa and I didn’t even realize I was eating wholegrain!

The new product packaging also features QR Codes that link directly to cooking videos. The videos are step-by-step cooking demonstrations of ‘Standard Version’, ‘Enhanced Version’ and ‘Indulgent Version’ options. The “Enhanced Version” offers a slight variation in cooking style to bring about an intensified flavor, while the latter recommends suitable cooking methods and ingredient additions to make a truly hearty and indulgent gourmet meal.

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Curry Wholegrain LaMian

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You might think, what makes wholegrain so great? Well, it helps in your digestion and add bulk to the diet to help you feel full, reducing the risk of overeating. Wholegrain also prevents damage of blood vessels and decreases cholesterol level; hence reduce the risk of heart diseases. It was fun cooking healthy laksa for my family, so I cooked a bowl of curry mee for myself.

Same procedure, all you need is… 7 MINUTES! I added chicken drumstick into my curry mee!

Don’t worry about the noodles having coarse and grainy texture. Prima’s wholegrain LaMian is smooth and curry gravy coats every strand well without breaking it. Due to the high wholegrain content, consuming one serving of Prima Taste Wholegrain LaMian fulfils an adult’s recommended minimum daily wholegrain requirements.

Like we said, besides being a healthy choice, Prima Taste’s Wholemeal LaMian range still remains as tasty as the original range! It is priced at $12.20 for a pack of four and they are now available at all leading supermarkets. For more information on the product as well as the entire range of Prima Taste’s products, please visit http://www.primataste.com.sg.

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Prima Taste Ready Meals

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If you are craving for rice instead of noodles, Prima Taste has also introduced a new quick meal product range – Prima Taste Ready Meals. The first of its kind in Singapore, these ambient meals require no refrigeration and only need to be warmed up for 90 seconds in the microwave before consumption.

Inspired by classic local flavours, you can enjoy 4 different products: Curry Chicken with Rice, Nonya Sambal Chicken Rice, Beef Rendang and Chicken Claypot Rice. The first three stated flavours have been awarded the Healthier Choice Symbol (HCS) by the Health Promotion Board.

I tried the Beef Rendang with Rice. The surprisingly thing is, all the read meals can be stored without refrigeration. Featuring a combination of white basmati rice (75%), wholegrain basmati rice (20%) and multi-grains (5%), the product is a complete meal with rice and diced beef simmered in rich coconut curry gravy. It offers a host of nutritional benefits in one convenient package – it has added dietary fibre, soluble fibre and prebiotics.

TA-DAH! My beef rending is ready! Prima Taste Ready Meals take great care in developing new range to ensure that it meets the HPB Healthier Choice Symbol without compromising on taste or eating experience, providing the choice meal alternative for everyone. It’s so convenient especially for tertiary students, working parents, people who tend to work late and overseas consumers who want an easy option to prepare a good tasting Asian rice dish. Prima Taste Ready Meals retail at $6.50 and are currently available at select NTUC Fairprice outlets. The new product packaging also features QR Codes that link directly to instructional videos which provide demonstrations of two methods of preparation.

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This post is brought to you by Prima Taste. For more information on the product as well as the entire range of Prima Taste’s products, please visit http://www.primataste.com.sg